News & Press

Mississippi Business Journal: "Q&A: Ginger Whitwell , President and CEO, The Donor Tree"

Ginger Whitwell is president and CEO of The Donor Tree, an online marketing tool targeted to political and nonprofit causes that integrates social media and e-mail and tracks donations raised. Whitwell has bachelor’s and master’s degrees in English from the University of Mississippi and University of Southern Mississippi, respectively, and has a background in fundraising...

Mississippi New Venture Challenge

The Mississippi Technology Alliance and Bradley Arant Boult Cummings, LLP presented the 4th Annual Business Plan Competition, the Mississippi New Venture Challenge, on Tuesday, May 24, 2011 at the Jackson Convention Complex. Under the commercial division, the 2nd place was for The Donor Tree, of Jackson...

Growing the Fundraising Campaign Experience

From Pointe Innovation Magazine, Winter 2011
by Reagan Jackson

Perhaps one of the greatest on-going difficulties a non-profit organization or political campaign faces is fundraising. In any economy, and particularly a poor one, the efforts to raise funds to support a cause can be strenuous. The facts, however, remain the same. Non-profit organizations and political campaigns need funding. That’s where Ginger Whitwell steps in.

When Whitwell, of Jackson, conceptualized The Donor Tree, she imagined a fundraising experience that goes beyond the monetary exchange. “It engages and motivates donors and gives organizations the value proposition of finding new donors and tracking the influence of existing donors,” she said...

For more news on The Donor Tree and social fundraising, visit